Optimised cart drawer
Extra revenue a month
01
Choose your licence
Choose a licence for 1, 3 or 5 stores, then get access to Surge.
Surge 2.0 · By ConversionWise
SURGE Theme
A Shopify theme built on 13 years of conversion expertise. Build your store with flexible layouts, native shopping features and practical support.
- check 120+ components and 40+ conversion-focused blocks.
- check Homepage, product, sales and advertorial layouts.
- check Cart drawer, bundles and add-ons built into the theme.
- check Brand colours, fonts and layouts you control in Shopify.
- check A first year of clinics, Academy access and community.
- check First-year support and updates; keep your purchased version.
STEP 2: Choose Your Pre-Styled Templates (Optional)
Please select a license first!
Select 1/3/5 License from "Subscribe and Save" above to unlock presets
📦 Main Product:$0
Selected Presets (0):$0
🛒 Grand Total:$0
Secure checkout · Digital delivery
1, 3 or 5 store licences
Native Shopify editing
Keep your purchased version
What do I get when I buy?
The Surge Shopify theme, with native sections, product blocks and shopping features, plus the first-year services included in your licence.
Do I need to code?
Use Shopify’s theme editor to arrange supported sections and edit content, fonts, colours and spacing. Advanced custom work may still require a developer.
What happens after the first year?
You can keep using the version of Surge you purchased. Continuing services and updates depend on your purchase plan; review its renewal terms at checkout.
Can I use it on more than one store?
Choose the licence offer that covers the number of stores you need: 1, 3 or 5. Each store requires its own valid licence.
SURGE Theme
Base Theme
$497.00
Brands ConversionWise has worked with
Three simple steps to build with Surge
Choose your licence, build your storefront and keep improving.
02
Build your store
Add products, brand assets and copy in Shopify, supported by the included training.
03
Launch and improve
Check your store, launch when ready and use the clinics, support and feedback as you improve it.
120+ components, already in the theme
Native sections and blocks you arrange in Shopify’s theme editor.
Product pages that sell
Bring galleries, product details, pack choices and add-ons together.
A cart that lifts order value
Present relevant extras and keep the next step clear.
Homepages and sales pages
Build a journey from your first introduction to the buying decision.
Bundles and packs
Make product combinations and pack choices easier to understand.
Advertorials and listicles
Give longer stories a dedicated layout before the product page.
Tuned for mobile
Refine your spacing, type and layout for smaller screens.
One theme, every page your store needs
Build a connected buying journey with the native layouts inside Surge.
Give your store a clear introduction
Bring your brand, collections and strongest product benefits into one connected storefront.
- Introduce your brand with a clear hero
- Guide visitors to the right collections
- Bring benefits and proof into the journey
Sell the product above the fold
Gallery, reviews, colour swatches and add-ons sit together, so shoppers can decide without scrolling.
- Gallery, rating and three key benefits
- Colour, size and purchase options
- Add-ons, dispatch timer and sticky add to cart
Give your offer room to work
A long-form page for launches and bestsellers: offer, proof, pricing and FAQs in one place.
- Hero with the offer and a review
- Benefits, price table and comparison
- Reviews, FAQ and a final offer
Pre-sell with an editorial page
Article-style pages that educate first, with a sticky product card in the sidebar.
- Article header and byline
- Sidebar product card and reviews
- Final offer with a clear button
Raise order value in the cart
A slide-out cart with a free-shipping goal bar, add-ons and a free gift, set up in the theme editor.
- Goal bar with up to 4 tiers
- Up to 3 hand-picked add-ons
- Free-gift tier, discount code and timer
Made for small screens
Every section has its own mobile padding and layout settings, so pages stay tidy on a phone.
- Separate mobile padding and layouts
- Swipe rows for products and reviews
- Sticky add to cart and slide-out cart
See the layout difference
Drag the handle to compare a basic product page with the same product built in Surge.
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Every block in Surge
Native sections and product blocks, set up in the theme editor.
BUILT ON REAL-WORLD TESTING
From Winning AB Tests to Plug-and-Play Blocks Inside SURGE
We turn winning A/B tests from our client stores into ready-to-use Surge blocks. Here are the results behind the components.
$11,203 Additional Monthly Revenue
BLOCK: Mega-Menu Best Sellers
$95,615 Additional Monthly Revenue
PAGE: Dedicated Sales Page
25.86% Revenue Per Visitor Increase
BLOCK: Product Page Add-On
$40,598 Additional Monthly Revenue
BLOCK: Instagram Collage
8.5% Uplift In CVR
BLOCK: Review Above The Fold
25% Boost In Revenue
BLOCK: USPs on Product Page
19.39% Revenue Per Visitor Increase
BLOCK: Mega-Menu Layout
$8,112 Additional Monthly Revenue
BLOCK: 2x2 Collections Grid
$32,884 Additional Monthly Revenue
BLOCK: Comparison Table
$149,227 Additional Monthly Revenue
BLOCK: Optimized Cart Drawer
8.16% Revenue Per Visitor Increase
BLOCK: Enhanced Features/Benefits
$30,400 Additional Monthly Revenue
BLOCK: Mega-Menu Images
4,000+
Brands worked with
$1B+
Revenue generated
100%
Optimised components
The results behind the blocks
Results from ConversionWise client A/B tests. Every store’s traffic, offer and season differ, so your results will too. Figures show extra revenue per month in USD.
Dedicated sales page
Extra revenue a month
Cart guarantee block
Extra revenue a month
Comparison table
Extra revenue a month
A better theme is just the start
Compare what you get: the theme, plus a first year of training, clinics, community and support.
Swipe to scroll
More than a theme
Your first year includes clinics, Academy access, support and updates. You can keep using your purchased theme version; continuing services follow your purchase plan’s renewal terms.
Weekly CRO clinics
Learn with ConversionWise and bring your storefront questions.
Conversion Rate Academy
Build your knowledge with practical conversion training.
Support and resources
Get theme support and resources as you build.
Member community
Connect with other members and share what you are working on.
Feedback and CRO audits
Use the included feedback and audit resources to refine your pages.
Keep your purchased version
Continue using the version you bought after the first year.
Questions before you choose
What exactly is Surge?
Surge is a Shopify theme with configurable layouts, sections, product blocks and shopping components. It gives you the foundation for building your storefront in Shopify’s theme editor.
How is Surge different from other themes?
Surge combines native storefront features with ConversionWise’s conversion experience and first-year learning and support resources. Compare the features and services against the needs of your own store.
Do I need technical skills?
You can arrange supported sections and change content, colours, fonts and spacing in Shopify’s theme editor. Advanced integrations and custom changes can still require a developer.
Which apps can Surge replace?
Surge has native features for product galleries, bundles, add-ons, carts, FAQs, comparisons and testimonials. Whether it can replace a particular app depends on the functionality and integrations your store needs.
Can I use my own brand and content?
Yes. Add your products, photography, logo and copy, then use the available theme settings to make the layouts your own.
How many stores can I use it on?
Choose the offer that covers 1, 3 or 5 stores. Each store requires a valid licence. Your selected licence purchase plan is shown before checkout.
What happens after the first year?
You can continue using the version of the theme you purchased. Ongoing updates and services are governed by the renewal terms of your purchase plan, which you can review at checkout.
Recent blog posts
Guides, test breakdowns and theme updates from the Surge team.
21 October, 2026
How to set up a bundle builder in Surge
Tiered savings, a set summary and a progress bar, all set up in the theme editor.
Read more about How to set up a bundle builder in Surge
21 October, 2026
What to test first on a new product page
Five places to start when you plan your first A/B tests on a Surge store.
Read more about What to test first on a new product page
21 October, 2026
What’s new in Surge 2.0
A walkthrough of the new blocks and settings in the latest release.
Read more about What’s new in Surge 2.0