Surge Theme

Garry Fire

“We built the entire high-end Shopify site in just three weeks. Surge had around 90% of the features we needed straight out of the box.”

                              
                            Rated 4/5 by Happy Users

                    Latest Version V2.1.4
                  
SURGE Theme
                      
A Shopify theme built on 13 years of conversion expertise. Build your store with flexible layouts, native shopping features and practical support.

check 140+ blocks and 80+ conversion-focused sections.
check Homepage, product, sales and advertorial layouts.
check Cart drawer, bundles and add-ons built into the theme.
check Brand colours, fonts and layouts you control in Shopify.
check A first year of Free Audits, Academy access and community (worth $297)
check First-year support and updates; keep your purchased version.

Latest Version V2.1.4

STEP 2: Choose Your Pre-Styled Templates (Optional)

⚠️

Please select a license first!

Select 1/3/5 License from "Subscribe and Save" above to unlock presets

🔒 Select License

Cookware

+ $129

View Demo

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Beauty

+ $129

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Fashion

+ $129

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Pets

+ $129

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Health

+ $129

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Home

+ $129

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Luxury

+ $129

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Outdoor

+ $129

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Tech

+ $129

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Fitness

+ $129

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Food

+ $129

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📦 Main Product:$0

Selected Presets (0):$0

🛒 Grand Total:$0

Secure checkout · Digital delivery

verified_user

1, 3 or 5 store licences

dashboard

Native Shopify editing

all_inclusive

Keep your purchased version

What do I get when I buy?

The Surge Shopify theme, with native sections, product blocks and shopping features, plus the first-year services included in your licence.

Do I need to code?

Use Shopify’s theme editor to arrange supported sections and edit content, fonts, colours and spacing. Advanced custom work may still require a developer.

What happens after the first year?

You can keep using the version of Surge you purchased. Continuing services and updates depend on your purchase plan; review its renewal terms at checkout.

Can I use it on more than one store?

Choose the licence offer that covers the number of stores you need: 1, 3 or 5. Each store requires its own valid licence.

Garry Fire

“We built the entire high-end Shopify site in just three weeks. Surge had around 90% of the features we needed straight out of the box.”

Brands ConversionWise has worked with

Three simple steps to build with Surge

Choose your licence, build your storefront and keep improving.

Choose your licence

Choose a licence for 1, 3 or 5 stores, then get access to Surge.

Build your store

Add products, brand assets and copy in Shopify, supported by the included training.

Launch and improve

Check your store, launch when ready and use the clinics, support and feedback as you improve it.

Get Surge 2.0 Shopify theme today

One theme, every page your store needs

Build a connected buying journey with the native layouts inside Surge.

Give your store a clear introduction

Bring your brand, collections and strongest product benefits into one connected storefront.

Introduce your brand with a clear hero
Guide visitors to the right collections
Bring benefits and proof into the journey

Sell the product above the fold

Gallery, reviews, colour swatches and add-ons sit together, so shoppers can decide without scrolling.

Gallery, rating and three key benefits
Colour, size and purchase options
Add-ons, dispatch timer and sticky add to cart

Give your offer room to work

A long-form page for launches and bestsellers: offer, proof, pricing and FAQs in one place.

Hero with the offer and a review
Benefits, price table and comparison
Reviews, FAQ and a final offer

Pre-sell with an editorial page

Article-style pages that educate first, with a sticky product card in the sidebar.

Article header and byline
Sidebar product card and reviews
Final offer with a clear button

Raise order value in the cart

A slide-out cart with a free-shipping goal bar, add-ons and a free gift, set up in the theme editor.

Goal bar with up to 4 tiers
Up to 3 hand-picked add-ons
Free-gift tier, discount code and timer

Made for small screens

Every section has its own mobile padding and layout settings, so pages stay tidy on a phone.

Separate mobile padding and layouts
Swipe rows for products and reviews
Sticky add to cart and slide-out cart

140+ Blocks. 80+ Optimized Sections.

Each SURGE block is crafted from conversion-proven frameworks. Combine
and customize with ease. no coding, no fluff, just performance.

Complete the Look

Pair the main product with complementary items shoppers can add to their set.

Purchase Buttons

Give shoppers a clear primary action with supporting purchase options.

Add to Cart

Keep quantity selection and the purchase action together in one focused block.

Price & Savings

Show the current price, savings and what is included in a clear order.

Size Guide

Put measurements and fit guidance close to the product decision.

Product Options

Help shoppers choose colours, sizes and variants with clear selection states.

Pack Options

Make quantities, prices and pack savings easy to compare before buying.

Dispatch Countdown

Show your order cutoff and explain when eligible orders will be dispatched.

FAQs & Content Tabs

Keep product details and common questions organised and easy to find.

Testimonial Cards

Share real customer experiences with clear quotes and reviewer details.

Trust Icon Row

Make your shipping, returns and support policies easy to spot and understand.

Highlight Cards

Give important facts, benefits and verified results their own space to stand out.

Benefits Timeline

Explain your product journey or routine in a clear, step-by-step sequence.

Media Gallery

Bring product angles, close-ups and video together in one browsable gallery.

Product Video Carousel

Show how your product works through browsable demos and customer stories.

Before & After Slider

Let shoppers move between two images to explore the difference themselves.

Image & Video Hero

Introduce your product with strong visuals, a clear message and one next step.

Checkout Summary

Bring totals, savings and the next step together in one clear cart summary.

Discount Code Field

Let shoppers enter a code and see available savings before checkout.

Cart Add-Ons

Offer a relevant extra alongside the products already in the cart.

Gift Offer

Make the gift and qualifying spend clear before shoppers add more to their cart.

Shipping Goal Bar

Show shoppers how close their order is to the next shipping reward.

Cart Reservation Timer

Display a countdown beside the cart to communicate your checkout window.

See the layout difference

Drag the handle to compare a basic product page with the same product built in Surge.

Before After

The results behind the blocks

Results from ConversionWise client A/B tests. Every store’s traffic, offer and season differ, so your results will too. Figures show extra revenue per month in USD.

Optimised cart drawer

Extra revenue a month

Dedicated sales page

Extra revenue a month

Cart guarantee block

Extra revenue a month

Comparison table

Extra revenue a month

BUILT ON REAL-WORLD TESTING

From Winning AB Tests to Plug-and-Play Blocks Inside SURGE

We turn winning A/B tests from our client stores into ready-to-use Surge blocks. Here are the results behind the components.

$11,203 Additional Monthly Revenue BLOCK: Mega-Menu Best Sellers

$95,615 Additional Monthly Revenue PAGE: Dedicated Sales Page

25.86% Revenue Per Visitor Increase BLOCK: Product Page Add-On

$40,598 Additional Monthly Revenue BLOCK: Instagram Collage

8.5% Uplift In CVR BLOCK: Review Above The Fold

25% Boost In Revenue BLOCK: USPs on Product Page

19.39% Revenue Per Visitor Increase BLOCK: Mega-Menu Layout

$8,112 Additional Monthly Revenue BLOCK: 2x2 Collections Grid

$32,884 Additional Monthly Revenue BLOCK: Comparison Table

$149,227 Additional Monthly Revenue BLOCK: Optimized Cart Drawer

8.16% Revenue Per Visitor Increase BLOCK: Enhanced Features/Benefits

$30,400 Additional Monthly Revenue BLOCK: Mega-Menu Images

4,000+

Brands worked with

$1B+

Revenue generated

100%

Optimised components

Start from a design made for your niche

Ready-made store designs for your niche. Explore the designs, then make your store yours.

Luxury handbags

View Demo

An editorial layout for statement bags and accessories.

Outdoor & camping

View Demo

A rugged storefront for adventure and camping gear.

Kitchen & cookware

View Demo

For pans, bakeware and kitchen brands.

Jewelry

View Demo

An elegant accessories storefront with a luxury feel.

Hair care

View Demo

A botanical product story with clean, soft styling.

Home & furniture

View Demo

A calm, spacious storefront for modern interiors.

Artisan food

View Demo

A welcoming storefront for homemade treats and pantry goods.

Fitness equipment

View Demo

An energetic layout for connected training products.

Audio & headphones

View Demo

A high-contrast storefront built around one hero product.

Pet care

View Demo

A warm storefront for pet essentials and daily routines.

Beauty & skincare

View Demo

A serum-led storefront with a polished editorial hero.

Supplements

Coming Soon

For vitamins, greens and wellness brands.

Kids & baby

Coming Soon

For baby clothes, toys and family brands.

Coffee & tea

Coming Soon

For roasters, tea brands and subscriptions.

Fragrance & candles

Coming Soon

For candles, perfume and home scent brands.

Men’s grooming

Coming Soon

For shaving, beard and skincare brands.

A better theme is just the start

Compare what you get: the theme, plus a first year of training, clinics, community and support.

Built from winning A/B tests

Weekly CRO clinics with experts

Academy and member community

Guidance on what converts

Premium layouts

Surge 2.0

Premium themes

Free themes

Swipe to scroll

Hear it from the people building with Surge

Agency owners, brand owners and developers, in their own words.

Paul Allan · G8

“There are 40+ conversion-focused blocks built in.”

Cathi · Purely Bella Beauty

“The theme works great. I have not had any issues.”

Martin Higginson · Huddled

“Surge is the best theme my team has ever used.”

More than a theme

Your first year includes clinics, Academy access, support and updates. You can keep using your purchased theme version; continuing services follow your purchase plan’s renewal terms.

Weekly CRO clinics

Learn with ConversionWise and bring your storefront questions.

Conversion Rate Academy

Build your knowledge with practical conversion training.

Support and resources

Get theme support and resources as you build.

Member community

Connect with other members and share what you are working on.

Feedback and CRO audits

Use the included feedback and audit resources to refine your pages.

Keep your purchased version

Continue using the version you bought after the first year.

Questions before you choose

What exactly is Surge?

Surge is a Shopify theme with configurable layouts, sections, product blocks and shopping components. It gives you the foundation for building your storefront in Shopify’s theme editor.

How is Surge different from other themes?

Surge combines native storefront features with ConversionWise’s conversion experience and first-year learning and support resources. Compare the features and services against the needs of your own store.

Do I need technical skills?

You can arrange supported sections and change content, colours, fonts and spacing in Shopify’s theme editor. Advanced integrations and custom changes can still require a developer.

Which apps can Surge replace?

Surge has native features for product galleries, bundles, add-ons, carts, FAQs, comparisons and testimonials. Whether it can replace a particular app depends on the functionality and integrations your store needs.

Can I use my own brand and content?

Yes. Add your products, photography, logo and copy, then use the available theme settings to make the layouts your own.

How many stores can I use it on?

Choose the offer that covers 1, 3 or 5 stores. Each store requires a valid licence. Your selected licence purchase plan is shown before checkout.

What happens after the first year?

You can continue using the version of the theme you purchased. Ongoing updates and services are governed by the renewal terms of your purchase plan, which you can review at checkout.