After optimizing over 4,000 brands, we built SURGE
to bring the same data-driven performance to everyone.
Turn Any Store Into a CRO-Optimized
Powerhouse — in a few Clicks
BeforeSURGE
BeforeSURGE
BeforeSURGE
3 Simple Steps to Skyrocket Your Profits
1
Choose Your Template
Pick from our CRO-optimized templates or use the default theme.
2
Customise Your Theme
Transfer your content and colours or fully optimise your store in minutes.
3
Launch and Scale
Launch your new high-converting store and unlock instant growth.
The First Shopify Theme Built Entirely From Real CRO Data
For over 12 years, our team has run thousands of conversion tests for more than 4,000 brands.
Every layout, section, and UX pattern inside SURGE comes directly from what we know increases conversion rates, AOV, and store performance. You’re not just buying a theme, you’re tapping into our internal Test Vault, where we record and analyse every winning CRO experiment from the past 12 years. It’s the same proven methodology that’s generated hundreds of millions in additional revenue for e-commerce brands.
Each SURGE Block Is Crafted From Conversion-Proven Frameworks.
Optimized Hero's
Visually striking, conversion-optimised hero sections designed to capture attention instantly.
Bundle Builder
High-impact bundle layouts engineered to increase AOV and drive multi-item purchases.
Product Add-ons
Upsell and cross-sell add-ons proven to boost order value without adding friction.
Cart Drawer
A fully optimised, customisable cart drawer designed to lift AOV and checkout progression.
Gifts With Purchase
Highlight irresistible gift incentives proven to increase conversions and reduce hesitation.
Product Timelines
Showcase product journeys or benefits in a clear, high-engagement visual timeline.
Comparison Tables
Data-driven comparison layouts that simplify choices and increase buyer confidence.
Perfect Menu's
Clean, CRO-tested navigation menus engineered to boost browsing and click-through rates.
When you buy SURGE,
you’re not just buying a theme
Here’s everything included when you join SURGE
Weekly Calls & Roadmap updates
Join our weekly SURGE & CRO clinics to get expert guidance, feature updates, optimisation advice, and support with improving your store’s performance.
Access to the conversion Rate academy
Learn proven CRO principles with access to exclusive courses, guides, and training designed to help you optimise every part of your store.
Ticket-based support & resources
Get fast, reliable support plus access to a full library of guides and resources to help you implement SURGE with confidence.
Exclusive member community
Join 4,000+ like-minded members to share insights, get feedback, and level up your SURGE results together.
Free feedback and CRO Audits
Get expert feedback and on-demand CRO audits to help you identify opportunities, fix bottlenecks, and keep improving your store.
Lifetime Access and Annual updates
Get lifetime access to your SURGE theme. Your initial purchase also includes 12 months of updates, ongoing support, and full community access. After the first year, your license will renew annually to keep those benefits active but even if you cancel, you’ll always keep lifetime access to the version of the theme you purchased.
Here Is What You Get Today
The SURGE Theme
Includes the Theme, 40+ CRO Blocks, 120+ Components & 12 Years of Data
$10,000+ Value
BONUS #1: The Conversion Rate Academy
Full community access + networking
$297 Value
BONUS #2: LIVE Weekly Audit Clinics
Get your store audited by our experts live
$997 Value
BONUS #3: The "CRO From Scratch" Course
Train your team to think like optimizers
$497 Value
BONUS #4: High-Convert Graphic Packs & Tools
Badges, icons, and scarcity elements
$197 Value
BONUS #5: Priority Support & Knowledge Base
Skip-the-line support access
$297 Value
TOTAL VALUE: $12,285.00
GET ACCESS TODAY: $497
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120+ CRO Components
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40+ Theme Sections
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insights
12 Years’ Data
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No-Code Customisation
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Replace Paid Apps
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Save Monthly Fees
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Weekly CRO Clinics
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Community of 4,000+
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precision_manufacturing
120+ CRO Components
|
view_quilt
40+ Theme Sections
|
insights
12 Years’ Data
|
code_off
No-Code Customisation
|
extension_off
Replace Paid Apps
|
savings
Save Monthly Fees
|
calendar_month
Weekly CRO Clinics
|
groups
Community of 4,000+
|
precision_manufacturing
120+ CRO Components
|
view_quilt
40+ Theme Sections
|
insights
12 Years’ Data
|
code_off
No-Code Customisation
|
extension_off
Replace Paid Apps
|
savings
Save Monthly Fees
|
calendar_month
Weekly CRO Clinics
|
groups
Community of 4,000+
|
precision_manufacturing
120+ CRO Components
|
view_quilt
40+ Theme Sections
|
insights
12 Years’ Data
|
code_off
No-Code Customisation
|
extension_off
Replace Paid Apps
|
savings
Save Monthly Fees
|
calendar_month
Weekly CRO Clinics
|
groups
Community of 4,000+
|
precision_manufacturing
120+ CRO Components
|
view_quilt
40+ Theme Sections
|
insights
12 Years’ Data
|
code_off
No-Code Customisation
|
extension_off
Replace Paid Apps
|
savings
Save Monthly Fees
|
calendar_month
Weekly CRO Clinics
|
groups
Community of 4,000+
|
SURGE Theme
Join the 500 Founding Members and get exclusive access + bonuses.
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Instant access to 40+ conversion-optimized blocks
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Built for speed, performance, and conversions
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Get instant access to theme updates and support
STEP 1: Secure Your License
STEP 2: Choose Your Pre-Styled Templates (Optional)
⚠️
Please select a license first!
Select 1/3/5 License from "Subscribe and Save" above to unlock presets
🔒 Select License
Beauty
+ $129
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Fashion
+ $129
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Pets
+ $129
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Health
+ $129
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Home
+ $129
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Luxury
+ $129
🔒 Select License
Outdoor
+ $129
🔒 Select License
Tech
+ $129
📦 Main Product:$0.00
Selected Presets (0):$0.00
Bundle Discount:-$0.00
🛒 Grand Total:$0.00SAVE!
✓0 presets selected - will be added with your purchase
Hurry! SURGE is currently exclusive to first 500 members!
What SURGE Delivers That Others Simply Don’t
Data-Driven Design
CRO Components
Proven Templates
Weekly CRO Calls
CRO Audits
Lifetime Access
A/B Insights
No-Code Edit
Other Themes
Page Builders
Developers
Swipe to scroll
Frequently Asked Questions
Got questions? We’ve got answers!
What makes SURGE different from other Shopify themes?
SURGE is the first Shopify theme built entirely from real CRO data, winning A/B tests, and 12 years of optimisation experience. Every layout, block, and UX pattern is engineered to increase conversion rates, AOV, and overall revenue, not just look pretty. You're not buying a theme; you're plugging into a decade of proven growth insights.
Is SURGE a one-time purchase?
Your initial SURGE purchase gives you full access to the theme, all updates, support, and the community for 12 months.
SURGE is an annual subscription, billed at $197 per year, which renews automatically one year after your first purchase. You can cancel at any time with a single click inside your account area.
If you cancel before your renewal date, you’ll keep lifetime access to the theme you’ve already downloaded — no restrictions. You’ll simply lose access to future updates, new versions, support, and the community.
This ensures you always stay in control while still having the option to receive ongoing improvements and support whenever you need them.
How does the licensing work?
One license = one Shopify store = one active domain.
If you purchase additional presets/variants, your license will allow you to activate one preset at a time on that store.
To use SURGE on multiple stores, you’ll need a license for each store, regardless of which preset you use.
How do I access my theme after purchase?
Immediately.
You’ll receive an instant email with: Your downloadable ZIP file, Your authentication key. Instructions and documentation, Links to support and community. Then simply, upload the ZIP into Shopify, enter your code, and you're live within seconds.
Does SURGE support Shopify’s latest features and Online Store 2.0?
Yes, SURGE is fully OS 2.0 compatible and built using Shopify’s most modern development framework. All new Shopify updates are supported through our ongoing releases.
Do you offer refunds?
Due to the digital nature of themes and instant delivery, we do not offer refunds, which is standard across all premium Shopify theme providers. Once downloaded, a theme cannot be returned but we provide extensive documentation, onboarding help, and support to ensure you get the most from SURGE.
Is SURGE suitable for beginners?
Absolutely. SURGE is designed for no-code editing, plug-and-play templates, and step-by-step documentation. Whether you're new to Shopify or an experienced marketer, you can launch conversion-optimised pages instantly.
Are there regular updates?
Yes. SURGE receives ongoing feature updates, improvements, bug fixes, and new CRO components. All updates for your purchased version are included at no extra cost.
Is AI enabled in SURGE?
Yes. SURGE integrates with Shopify’s latest AI Block Builder, allowing you to generate fully functional page blocks in just seconds using AI.
“I have finally found and agency that I believe i’ll be with for the rest of my career because they’re that good! They’re called ConversionWise by Oliver Kenyon, and these guys have made my brand a couple hundred grand in the first 4 months!”
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